Tips For Writing Executive Summary

By Susan Ward

  • Focus on providing a summary. The business plan itself will provide the details and whether bank managers or investors, the readers of your business plan don’t want to have their time wasted.
  • Keep your language strong and positive. Don’t weaken the executive summary of your business plan with weak language. Instead of writing, “Dogstar Industries might be in an excellent position to win government contracts”, write “Dogstar Industries will be in an excellent position…”
  • The executive summary should be no more than two pages long. Resist the tempation to pad your business plan’s executive summary with details (or pleas). The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything.
  • Polish your executive summary. Read it aloud. Does it flow or does it sound choppy? Is it clear and succinct? Once it sounds good to you, have someone else who knows nothing about your business read it and make suggestions for improvement.
  • Tailor the executive summary of your business plan to your audience. If the purpose of your business plan is to entice investors, for instance, your executive summary should focus on the opportunity your business provides investors and why the opportunity is special.
  • Put yourself in your readers’ place… and read your executive summary again. Does this executive summary generate interest or excitement in the reader? If not, why?

Remember, the executive summary of the business plan will be the first thing the readers of the business plan read. If your business plan’s executive summary is poorly written, it will also be the last, as they set the rest of your business plan aside unread!


10 Things To Be Included In Biz Plan

Preview by Dave Lavinsky
President of Growthink

1. ONE LINE description of company

– One line that clearly describe what your company does.

2. Financial model

– How revenue is generated?

– What are the expenses?

– How much funding is needed and when you need the money?

3. What are your risk mitigating milestones?

– A business needs proceed in a stage by stage manner.

– A risk mitigating milestone is a stage (event) that, when completed, makes your company likelier to succeed.

4. Why are you uniquely qualified to succeed?

– Past experiences?

– Killer marketing plan?

– Head start on competitors?


Dave soon went on with his sales pitch soon after dangling carrots. Thank you nonetheless!